There are hundreds of wine clubs to choose from, but nothing beats the experience of your neighborhood wine shop. They know you, know what you like, and make the best recommendations. I helped the world’s largest wine company, E. & J. Gallo, translate their deep knowledge of wine into a D2C wine subscription that captures the spirit that local shop.
Ester & Ethyl
Drink better wine.
Ester & Ethyl is powered by the wine portrait, the face of the personalized wine algorithm. As you drink and rate wine, the wine portrait becomes a powerful but simple tool to know what you like to drink. From that portrait we created simple, friendly opportunities to surface wine that would fit each user.
A personalized experience.
Every touch point needed to reflect the trust and confidence you feel when choosing wine in the safety of your local shop. We created strategy for advertising, email, and packaging to convey care and knowledge in every interaction.