Hits aren’t made solely in the studio. Founded by veterans of both tech and music, Venice is solving workflow and distribution in the business of music with a comprehensive platform. Beyond the selling latest features, we created a brand strategy and identity to position Venice at the forefront of the changing industry.
Celebrating heart and hustle.
Icons and upstarts constantly remake the music industry. At the core of the identity is the tension between the icons and their next move. That tension powers the wordmark with its unexpected connections and the color palette, restrained with a powerful coral that bursts forward.
Extending the experience.
We created a visual and verbal identity that can tone up and down depending on the needs of the situation. Quiet within an error state, loud from a billboard, and countless volumes in between.