Auction houses cater to people who think of watches as assets. Doublewrist is building an auction platform and community for everyone. We partnered on a brand strategy, identity and auction site to bring new people into the watch collecting community.
Time for something new.
Auctions are communal experiences, bringing people together over both the watches and the ticking clock of the auction. The kinetic identity builds on the tangible excitement as the closing gavel gets closer. Inspired by the date window on a watch face, the logo serves as a window into the world of the watch collecting community.
In the round.
To bring the brand to life, I created a motion library based on the ticking auction clock and the mechanical precision of watches.