For dogs. For us all.

The Marvelous Company

Brand & Packaging

The planet is changing, but we can change too. The Marvelous Company is creating dog products that do right by the environment and are loved by dogs. We developed a brand identity and packaging system that brings fun and optimism into mindful pet shopping.

Brand Concept

Too good not to share.

When we truly enjoy something, we can’t help but share it. The brand celebrates that spirit with exclamations that leave the page and a vibrant, full color palette.

Brand Architecture

Spanning product lines.

From the bright energy of Granola Bark to the clean confidence of DooGood, we developed a brand architecture that allowed each product line its own distinct expression.

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